Venture Capital Firm

Listening to the delivery of an elevator speech is the single most distracting event in an investor’s journey. It is to that point in time - the equivalent of ‘love at first sight’ - that most of the subsequent failures can be traced. An elevator speech is an advertising undertaking. It is an attempt to draw in a potential investor and get them interested in providing funding for a venture. It the starkest terms, it is a money trap.

Source:Angel Investing - The 'Elevator Speech' Antidote